LEGO Friends - Integrated campaign

Agency: Our LEGO Agency (In-house)

As part of a broader project for the LEGO Friends franchise, we developed a campaign for the new adventure themed Friends product line. The campaign included TVC variations for kids and parents, out of home, digital display and owned channels.

We worked with the digital team to create a game on the LEGO website where kids could try out some of the activities from the set. Give it a play.